top of page
Housing next 7.jpg

The Problem

In West Michigan, we have not built enough supply to keep up with demand at all price points and regional wage growth has not kept pace with the rise in housing prices. As long as demand for housing continues to outstrip the available supply, housing prices will continue to rise and our communities won’t be able to provide a high quality of life for all.


Our neighbors who struggle to afford housing make difficult sacrifices that impact their health and wellbeing. Whether it’s health care, education or public safety, we all pay for the consequences of the stressors of unaffordable housing.

The Solution

We need to put the pieces of responsible community development together to address our region’s housing problem. Designing vibrant, inclusive communities is like a puzzle, and it needs multiple sectors to solve it: government, developers and nonprofits.


Government decides the regulations and zoning that set the borders of the puzzle. Developers decide where commercial pieces go. Nonprofits make sure all the puzzle pieces are seen and assembled in a way that ensures the community is a fair and functional place.

How We Remove Housing Barriers

Our Priorities


Housing affordability matters to everyone.

To prosper, all people and all places need housing for all income levels. That’s why we’re working to remove the barriers to the creation of housing at all price points.


We’re also working to identify, promote and foster quality housing for all – regardless of income, socioeconomic background or race. We’re committed to collaborating with community partners to eliminate racial and ethnic disparities in housing.

We all win when there’s greater access to opportunity and greater housing availability.

It’s a simple matter of supply and demand – and adequate supply makes housing more affordable at any price point.

Communities that have enough housing at all price points provide greater economic stability, better health and greater access to quality education for all residents.


High-quality, stable housing at all price points is central to the health and wellbeing of everyone, fostering relationships in the community, limiting chronic stress and supporting growth opportunities.

Building a House

Who We Work With

Local Governments


We partner with cities, villages and townships to reduce regulatory barriers that may impede the creation of new housing. We work closely with communities to review their master plans, evaluate local zoning standards and find opportunities to allow for more housing that aligns with the community’s vision for its future.

We collaborate with local governments on ways to make housing developments more financially feasible. This may include obtaining state or federal funding, offering a short-term tax incentive for affordable units or reducing utility connection fees or other costs associated with construction and management of a residential building.

We also work with local governments, in partnership with developers and nonprofits, to create public policy that supports housing affordability.

Experts Panel
Image by Daniel McCullough



We work with developers to find available land, create preliminary development plans that align with the community’s master plan and seek funding opportunities to support the creation of mixed-income neighborhoods with a variety of price points.



We work with nonprofits and housing advocates to seek out long-term funding mechanisms and organizational structures to support the creation and effective management of more housing in the future.

Roofers at Work
bottom of page